HOW WE THINK
Different pieces.
A bigger picture.
Innovation doesn't happen in isolation. It comes from the interaction of people, knowledge, resources and the willingness to look at a problem differently.
EVOLUTIONFXWHERE ELSE
CAN IT WORK?
CAN IT WORK?
A FRAMEWORK WE'VE USED FOR YEARS
Innovation is bigger than the idea.
The original EvolutionFX model was created as a way of thinking about the conditions that allow useful ideas to become real. It still fits the way we work today.
CultureCuriosity, collaboration and a willingness to challenge assumptions.
AttitudeAsk better questions and look for opportunities others might miss.
KnowledgeEngineering, science and real-world experience across industries.
ResourcesPeople, technology, partners and the ability to build and test.
InnovationConnect proven ideas in new ways and move them into new contexts.
ImpactCreate something useful that works in the real world.
EvolutionFX thinking model · 2020THE QUESTION WE ADD TODAY
We know this product works.
Where else can we use it?
That question helps us move beyond the industry a technology came from. The result might be a new application, a new combination or a new product.
01Understand
What does it already do well?
02Reframe
What problem could it solve elsewhere?
03Engineer
Can we make the idea practical?
04Prove
Does it work outside the lab?